The standard didn't cut it,
so we built something better.
THE ORIGIN OF CHAMA
For the creators of CHAMA, it all began with a desire to break away from the
routine of daily life and reconnect with a part of themselves that can only be
found outdoors.
This group of long-time friends shared a camaraderie built from spending
time together in the pursuit of adventure. Whether they were sitting by a camp
fire, knee deep in the river, or hiking with their kids, they constantly
experienced the nagging, painstaking problem that most all outdoors-people
faced — not having a premium chair that was great looking, truly functional,
and fit into their lifestyle. After an extensive search for this piece of gear,
the founders decided to blaze a new trail and create products from scratch.
CONVENTIONAL WISDOM WARNS US NOT TO REINVENT THE WHEEL, BUT NO ONE EVER SAID ANYTHING ABOUT THE CHAIR.
The research and development process for the CHAMA creators began with whatthey know best — premium outdoor gear. The goal was to focus on solvingproblems through innovation, scrapping everything every other outdoor chairmaker had done on repeat for decades past. They reached out to close friends inthe industry to get a sense for what the product development process wouldentail and began whiteboarding everything they liked and didn’t like about thecurrent options on the market. The endresult was a line magnificent outdoor chairs that are luxurious but also offersuperior functionality, versatility, and performance.
